January 2018

  • Client : Alston Elliot Limited
  • Activity : Provider of data-driven graphics solutions for live sports broadcasts
  • Sector : Technology
  • Acquired by: Inflexion Private Equity
  • Transaction Type:

What our clients say

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    Andrew Harman | co-founder of Annodata
  • “It was a pleasure to work with the Cavendish team, led by Linda Sullivan. As well as displaying a deep understanding of our sector, they also made every effort to get under the skin of our business, which ensured that we were fully aligned from start to finish. In particular, I was hugely impressed by the way in which Linda conducted the process with a calm authority and professionalism...

    Mark Collier | Non-Executive Chairman of Dare
  • “We made absolutely the right choice in appointing Cavendish. Michael Jewell and the team were instrumental in getting us the deal we wanted. I would have no hesitation in recommending them to anyone thinking about a sales...

    Titus Sharpe | CEO of MVF
  • ”Linda Sullivan, James Ellis and the Cavendish team were excellent throughout the process and achieved a very positive result for the management and shareholders. I highly recommend them. Rex has an exciting future as part of Shutterstock, the NYSE quoted international...

    Larry Lawson | Managing Director of Rex Features
  • “When looking for an advisor we decided we wanted someone who had specific experience in negotiating within the Private Equity space. It requires some additional skills to those needed in a trade sale and we were lucky to have found in Cavendish, a company that was able to help...

    Phillip Walter | CEO of Avantia and HomeProtect
  • “Cavendish ran a very tight process and generated real bidding excitement. Opta is seen by Perform as a the missing piece in their content...

    Aidan Cooney | CEO, Opta Sports
  • “…Cavendish showed an intimate knowledge of the sale process from start to finish. They demonstrated technical excellence in a complex transaction and I had full confidence in their abilities at all times. I am delighted that the management team have found a partner that will assist with the continued development of...

    Victor Lewis|Major Shareholder of World Trade Group
  • “Cavendish introduced us to GE and managed the negotiation and coordinated the transaction due diligence. Their involvement was instrumental to the deal being...

    Zvi Schreiber|CEO of Lightech

Cavendish Corporate Finance, the specialist sell-side M&A firm, has advised the shareholders of Alston Elliot, a leading provider of television sports graphics and data solutions, on its sale to Inflexion Private Equity, one of the UK’s leading mid-market private equity firms.

Alston Elliot (AE) was founded in 1992 and is globally recognised as one of the world’s leading providers of television sports graphics and data solutions to broadcasters and governing bodies. Its head office is located in the UK with thriving subsidiary companies in South Africa, India and Australia. AE is the current, official graphics supplier to Rugby World Cup, all ICC cricket events, BCCI’s international and domestic cricket, including the IPL, the Ashes, the Big Bash and Europe’s premier international rugby tournament, the Natwest 6 Nations. It also has long standing working relationships with many of the world’s most eminent broadcasters including Sky, BT, BBC, ITV, Fox, SuperSport, Star TV and Channel Nine.

Sport is widely considered to be the last live TV event as many other programmes have moved to catch-up streaming services, and this makes it uniquely appealing to broadcasters and advertisers. As a result, broadcasters are competing fiercely for rights over prime sports content. Additionally they are broadening coverage in women’s sport, “lower league” exposure and new activities to fill the expanding airtime, much of which requires the support of Alston Elliot’s services to enhance the action.

Cavendish Corporate Finance, which advised the shareholders of Alston Elliot, has an extensive track record in advising companies in the sports technology sector within its media and technology practice. High-profile deals include advising on the sales of Hawk-Eye to Sony, OptaSports to Perform Group and the management buyout of Amayse.

The Cavendish team was led by Nick Jones, Partner and Head of Technology and Andrew Jeffs, Partner, Business Services.

Nick Jones, Partner, Partner and Head of Technology at Cavendish, commented:

“We are delighted to have advised Alston Elliot shareholders on this very successful transaction, which highlights Cavendish’s expertise in media and technology. Alston Elliot has a 25-year track record of successful delivery of broadcast graphics on live coverage of some of the world’s most high profile sporting events. It is the undisputed leader in cricket and rugby, with multi-year contracts with the rights holders for the World Cups in each sport. Inflexion Private Equity is best placed to support Alston Elliot’s team in the next chapter of the story.”

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