September 2019

  • Client : Datassential
  • Activity : Leading provider of information and analysis to the food industry
  • Sector : Consumer & Retail
  • Acquired by: Spectrum Equity
  • Transaction Type: Sell-side

What our clients say

  • “We have greatly enjoyed working with Cavendish over the past few years. As a family owned business, we definitely needed good advice and we felt very well supported by the team at Cavendish. I never imagined we would end up with an Estonian buyer but it is clear that there is an excellent fit with PR Foods, which will be good for the business, our customers and suppliers and for Chris and...

    Andrew Leigh | Founder and Shareholder of John Ross Junior (Aberdeen) Limited
  • “This marks a significant opportunity for our partners, customers and people as we become part of the global Kyocera family and continue the journey we started back in 1988. When looking for an advisor we wanted someone with an international network and experience of working with buyers both here and overseas. Cavendish had the expertise to facilitate the transaction and the support they...

    Andrew Harman | co-founder of Annodata
  • I’d like to warmly congratulate Jonathan Buxton, Michael Jewell and the team at Cavendish on the successful sale of Tristar Worldwide Ltd to the Addison Lee Group. I’d like to place on record our gratitude for their international reach, sound advice, good humour and professional service which was greatly appreciated by all parties. It was a real pleasure to work with them on this...

    Andy Nash | Chairman of Tristar Worldwide
  • “It was a great pleasure to be working with Cavendish again, following the Aurum sale process. The Cavendish team worked hard and were very committed to achieving the best result for the shareholders and then closing the deal. I am delighted to be partnering with Freshstream, who are the ideal partner to take Radley onto the next...

    Justin Stead | CEO of Radley
  • Over the years we have had numerous suitors, but the wise guidance of Jonathan and Howard at Cavendish, surely the most astute of advisors for the selling of luxury businesses, has always been there to help us determine the most fitting acquirers. Their understanding of my belief, that to own New &Lingwood, is only a temporary curatorship of this unique company, and their appreciation of the...

    Anthony Spitz | Chairman of New & Lingwood
  • “We made absolutely the right choice in appointing Cavendish. Michael Jewell and the team were instrumental in getting us the deal we wanted. I would have no hesitation in recommending them to anyone thinking about a sales...

    Titus Sharpe | CEO of MVF
  • “Cavendish demonstrated a very good knowledge of luxury brands which, along with their private equity expertise, enabled them to find the perfect partner for Scott Dunn. The proof is in the result though. The deal terms achieved and transaction timing fully met my expectations. I would gladly recommend them to other business...

    Andrew Dunn | Founder & President of Scott Dunn
  • “When looking for an advisor we decided we wanted someone who had specific experience in negotiating within the Private Equity space. It requires some additional skills to those needed in a trade sale and we were lucky to have found in Cavendish, a company that was able to help...

    Phillip Walter | CEO of Avantia and HomeProtect
  • “Does exactly what it says on the tin… You should choose your advisors very carefully, based on personality (could I work with them) and importantly their past performance. The best testimonial I could ever give to Jonathan and Anya at Cavendish is that I had the best team to support and advise me and my management team and I would definitely use them again! If you choose to work with them...

    Neil Cooper | Founder and Chairman of Coopers of Stortford
Datassential, the leading provider of data, intelligence and market research to the foodservice industry, has received a significant growth investment from Spectrum Equity, a leading growth equity firm investing in the information economy.

Datassential, headquartered in Chicago and with offices in Los Angeles, is a leading provider of information and analysis to the food industry. The company provides a suite of subscription-based solutions and market research that help the food industry make and sell better products, including menu trends, consumer rating scores, LTO updates (limited time offer), trend analysis, food reports and sales tools. Clients utilize Datassential to inform their strategies for platform development, line extensions, customer acquisition, relationship management, equity measurement, positioning development and customer loyalty. The company’s SaaS platform is sold on a subscription basis to more than 200 foodservice companies. Datassential is in the early stages of leveraging its capabilities to enter the CPG and alcohol markets. It recently launched a new product with significant growth potential, a personalized food recommendation tool called Haiku.

Spectrum Equity is a leading growth equity firm providing capital and strategic support to innovative Internet, software and information services companies. For 25 years, the firm has partnered with high growth companies across the information economy. Spectrum Equity is currently investing the firm’s eighth fund with US$1.25 billion in capital.

Oaklins’ team in Los Angeles advised the seller in this transaction.

Key Contacts

Other deals in Consumer & Retail