February 2015

  • Client : MVF Global (Marketing VF) Limited
  • Activity : Digital Marketing Services
  • Sector : Technology
  • Acquired by: Bridgepoint Development Capital
  • Transaction Type:

What our client said

“We are delighted to partner with Bridgepoint who will help take MVF to the next level. Bridgepoint has proved to be the perfect match for MVF because they understand the company vision and culture and have the financial capability and international reach to support the continued growth of the business.

We made absolutely the right choice in appointing Cavendish. Michael Jewell and the team were instrumental in getting us the deal we wanted. I would have no hesitation in recommending them to anyone thinking about a sales process.”

Titus Sharpe, CEO of MVF

Cavendish Corporate Finance, the UK’s leading sell-side mid-market M&A firm, is delighted to announce that it has advised on the sale of a 40% stake in MVF, one of the UK’s fastest growing technology companies and winner of the Sunday Times Tech Track 2013, to Bridgepoint Development Capital (BDC), a leading private equity firm focused on mid-market buyouts and growth capital investments.

Founded in 2009 by five British entrepreneurs, MVF (www.mvfglobal.com) is a digital marketing agency specialising in online customer acquisition and lead generation. Recognised as one of the UK’s most prominent growth businesses, winning a Queen’s Award for Enterprise in 2014, MVF has achieved significant growth – a 278% compound annual revenue growth rate since 2009.

Operating in 50 countries worldwide, MVF works with over 1,500 clients, including British Gas, Mars and Nestle. The company uses proprietary technology, data driven analytics and in-house digital marketing expertise to provide some of the world’s leading brands with high volumes of new customers that generate a strong return on investment.

The transaction will facilitate accelerated growth, potential acquisitions and continued international expansion. MVF’s five co-founders – Jules Hopkinson and Titus Sharpe, both previously co-founders of Moodia Ltd and Approved Index, Tom Morgan, David Walton and Simon Venturi, who have worked together over the past 10 years on a wide range of successful start-ups, will remain invested in MVF.

The UK online lead generation market alone is estimated at $200m and has grown at an annual compound growth rate of 22% since 2008. Market growth is being driven, in large part, by very significant growth in digital advertising spend on mobile, an area where MVF has strong expertise.

Michael Jewell, Partner at Cavendish Corporate Finance who led on the transaction, commented:

“This deal was a great result for our client and will provide the company with the necessary support to continue its expansion into new international markets and service the fast growing digital marketing sector. The transaction also demonstrates the growing trend for private equity firms to invest in the UK’s expanding technology sector and we expect this to continue as high-growth companies seek capital to expand and private equity firms continue to be drawn to the strong returns these companies offer.”

 

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