July 2013

  • Client : Opta Sports Data Limited
  • Activity : Supply of data and analytics on sports events
  • Sector : Media & Digital Technology
  • Acquired by: Perform Group plc
  • Transaction Type:

What our clients say

  • “It was a pleasure to work with the Cavendish team, led by Linda Sullivan. As well as displaying a deep understanding of our sector, they also made every effort to get under the skin of our business, which ensured that we were fully aligned from start to finish. In particular, I was hugely impressed by the way in which Linda conducted the process with a calm authority and professionalism...

    Mark Collier | Non-Executive Chairman of Dare
  • ”Linda Sullivan, James Ellis and the Cavendish team were excellent throughout the process and achieved a very positive result for the management and shareholders. I highly recommend them. Rex has an exciting future as part of Shutterstock, the NYSE quoted international...

    Larry Lawson | Managing Director of Rex Features
  • “Cavendish ran a very tight process and generated real bidding excitement. Opta is seen by Perform as a the missing piece in their content...

    Aidan Cooney | CEO, Opta Sports
  • “…Cavendish showed an intimate knowledge of the sale process from start to finish. They demonstrated technical excellence in a complex transaction and I had full confidence in their abilities at all times. I am delighted that the management team have found a partner that will assist with the continued development of...

    Victor Lewis|Major Shareholder of World Trade Group

Cavendish is pleased to announce the sale of Opta, the leading provider of rich sports data to the media sector, clubs, leagues and federations, to Perform Group plc, the global market leader in the commercialisation of multimedia sports content across multiple platforms.

The sales price was £40 million plus a further management incentive of up to £7 million. For the financial year ending 30 June 2013 Opta generated £12.5 million of revenue (2012: £10.8 million) and £1.3 million of EBITDA (£2012: £0.9 million).

Opta provides two principal product suits, Media Products and Professional Products. Media Products is a range of data feeds that can be integrated directly into clients’ websites, broadcast feeds and databases, typically through use of easily integrated modules. Professional Products, provides two key products aimed predominantly at the professional football market. Data Scout is an online database with detailed statistical and performance information on over 10,000 players, allowing teams to make informed, data driven scouting decisions. Video Scout is an online subscription portal that tracks player’s match performances, ensuring that clubs fully understand their own players’ form, fitness, strengths and weaknesses.

In 2013, Opta became the official data partner of Football Data Co (UK based football leagues), DFL (the Bundesliga) and Eredivisie (Dutch football league), which together with the 2014 World Cup, is expected to deliver a significant increase in Opta’s revenues and profits for 2013 and beyond.

The sale will enable Perform to maximise the significant consumer opportunity in rich data by integrating Opta’s suite of products into Perform’s direct to consumer platforms, including leading global football site, Goal. It will also accelerate Opta’s growth in the global sports data market.

Cavendish’s other recent noteworthy digital and media transactions have included the sale of Primal Pictures Limited to Informa UK, The Profile Group Limited to Centaur Media plc and Hawkeye to Sony Corporation. The deal was led by Cavendish partner, Philip Barker, supported by two other Cavendish partners, Linda Sullivan, head of digital and media, and Andrew Jeffs.

Philip Barker commented: “The sports data sector is one of the hottest areas in M&A at the moment, which is reflected in the global level of interest we received for Opta.”

Aidan Cooney, CEO of Opta said: “Cavendish ran a very tight process and generated real bidding excitement. Opta is seen by Perform as the missing piece in their content jigsaw.

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