“It was a pleasure to work with the Cavendish team, led by Linda Sullivan. As well as displaying a deep understanding of our sector, they also made every effort to get under the skin of our business, which ensured that we were fully aligned from start to finish. In particular, I was hugely impressed by the way in which Linda conducted the process with a calm authority and professionalism...Mark Collier | Non-Executive Chairman of Dare
”Linda Sullivan, James Ellis and the Cavendish team were excellent throughout the process and achieved a very positive result for the management and shareholders. I highly recommend them. Rex has an exciting future as part of Shutterstock, the NYSE quoted international...Larry Lawson | Managing Director of Rex Features
“Cavendish ran a very tight process and generated real bidding excitement. Opta is seen by Perform as a the missing piece in their content...Aidan Cooney | CEO, Opta Sports
“…Cavendish showed an intimate knowledge of the sale process from start to finish. They demonstrated technical excellence in a complex transaction and I had full confidence in their abilities at all times. I am delighted that the management team have found a partner that will assist with the continued development of...Victor Lewis|Major Shareholder of World Trade Group
TechMedia, the leading producer of digital marketing conferences in the US, has been sold to Naylor Association Solutions, a portfolio company of RLJ Equity Partners.
Founded in 2001 as a voice for the digital economy, TechMedia’s flagship product is the Digital Summit conference series, which hosts over 20,000 digital marketers annually. The definitive community for those seeking to further their knowledge and skill set in the ever-evolving digital ecosystem, the Digital Summit series produces over 1,000 sessions annually on digital marketing best practices and tactics.
Naylor is the leading provider of engagement and revenue generation services through its outsourced software, communications, event and management services, which it provides to the trade and professional association market in the US and Canada.
“This acquisition is a key step in the ongoing evolution of Naylor’s platform of services,” said Jerry Johnson, an RLJ Partner and Chairman of Naylor. “Naylor has a unique blend of services in SaaS, communications, events and management that enable them to super-serve the association market in a way no other single provider can. We’re very excited about what Naylor and TechMedia can do together.”
“Adding the TechMedia conference business to the Naylor portfolio not only expands and diversifies our event portfolio, it will provide the association market with better access to world-class digital marketing content,” said Naylor President and CEO Alex DeBarr. “It’s just a great business that has been growing 30 to 40 percent each year and brings with it a creative and strong team.”
One of the Oaklins’ TMT teams in New York acted as the exclusive M&A advisor to the seller in this transaction.