May 2016

  • Client : Vision Critical NA R&C division
  • Activity : cloud-based customer intelligence platform
  • Sector : Media & Digital Technology
  • Acquired by: MARU Group
  • Transaction Type:

What our clients say

  • “It was a pleasure to work with the Cavendish team, led by Linda Sullivan. As well as displaying a deep understanding of our sector, they also made every effort to get under the skin of our business, which ensured that we were fully aligned from start to finish. In particular, I was hugely impressed by the way in which Linda conducted the process with a calm authority and professionalism...

    Mark Collier | Non-Executive Chairman of Dare
  • ”Linda Sullivan, James Ellis and the Cavendish team were excellent throughout the process and achieved a very positive result for the management and shareholders. I highly recommend them. Rex has an exciting future as part of Shutterstock, the NYSE quoted international...

    Larry Lawson | Managing Director of Rex Features
  • “Cavendish ran a very tight process and generated real bidding excitement. Opta is seen by Perform as a the missing piece in their content...

    Aidan Cooney | CEO, Opta Sports
  • “…Cavendish showed an intimate knowledge of the sale process from start to finish. They demonstrated technical excellence in a complex transaction and I had full confidence in their abilities at all times. I am delighted that the management team have found a partner that will assist with the continued development of...

    Victor Lewis|Major Shareholder of World Trade Group

Vision Critical Communications Inc. (Vision Critical), a global leader in customer intelligence software and support, has reached an agreement to sell its North American Research & Consulting division to UK-based market research firm MARU Group. The new business will operate as a stand-alone entity within MARU Group as MARU/VCR&C under the leadership of the current Vision Critical research consulting executive team. Financial terms have not been disclosed.

Headquartered in Canada, Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously across the enterprise for ongoing, real-time feedback and insight. Designed for today’s always-connected, social and mobile savvy customer, Vision Critical’s technology helps la rge, customer-centric enterprises discover what their customers want so they can deliver what they need. More than 700 high performing global enterprises, including Adobe, DEWALT and Univision Communications Inc., use Vision Critical’s technology.

MARU Group is a customer intelligence information and insight services firm operating in multiple countries, providing research and advisory services to large enterprises across a broad spectrum of industries and markets. Founded in 2016, MARU Group’s core area of expertise is providing fast and strategic customer feedback to corporations through a variety of technology platforms. Led by market intelligence industry veteran Ged Parton, MARU Group is backed by private equity firm Primary Capital Partners LLP.

M&A International Inc.’s media specialist team in New York acted as the exclusive investment banking advisor to Vision Critical in this transaction. Vision Critical will now focus exclusively on delivering innovative customer intelligence SaaS solutions.

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