Preziosi Food Srl / Vertis SGR and Hat
In a management buy-out deal, Vertis SGR and Hat, two Italian private equity firms, have acquired Preziosi Food Srl from Grani & Partners, a controlled company of the Giochi Preziosi Group, and the management team. The three Preziosi Food’s key executives – Enrico Grani (Chairman), Donato D’Alessandro (CEO) and Vito Spada (COO) – will reinvest alongside Vertis SGR and Hat.
Preziosi Food Srl, together with its sister company Mitica Food Srl, merged in Preziosi Food in July 2015, produces and distributes savory and sweet snacks sold with surprises/gadgets under license agreements (related to major movies, cartoons and toy characters). The company’s main products are chocolate Easter eggs and potato chips, sold in Italy under the brands Dolci Preziosi and Salati Preziosi, and under private label (savoury snacks only).
Based in Naples, Vertis SGR is an Italian independent management company of private equity and venture capital funds, mainly focused on companies located in central and southern Italy. Hat, based in Milan, is an investment company focused on growth capital for small and medium-sized enterprises.
Preziosi Food Srl is 60% owned by Grani & Partners, which is part of the Giochi Preziosi Group, and 40% by its executives Donato D’Alessandro (CEO) and Vito Spada (COO), with 20% each. Founded in 1978, Giochi Preziosi Group is an Italian leading toys manufacturer and retailer, headquartered in Cogliate, close to Milan. With a turnover in excess of US$990 million, the group has distribution entities in the UK, France, Benelux, Germany, Austria, Switzerland, Spain, Portugal, Greece and Turkey. The retailing activity is managed in connection with the Artsana group, with 600 points of sale under different brands –Toys Center (Italy), King Jouet (France), Bimbo Store (Italy) and Prenatal (Italy, Spain, Portugal and Greece) – and a wide network of franchisees. Giochi Preziosi Group controls 60% of Grani & Partners, a company active in loyalty and fidelity, promotion and publishing, with 25 years of international experience and relationships with the major licensing groups. Grani & Partners is 40% owned by the family of Enrico Grani, the entrepreneur who still runs the company.
Arietti & Partners, M&A International Inc.’s member firm in Italy, was engaged as exclusive financial advisor for the shareholders of Preziosi Food.
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