News
Cavendish advises on the sale of Tamblin Ltd
21 September 2007Cavendish Corporate Finance is pleased to announce it has advised on the sale of Tamblin Ltd to Alcatel-Lucent. Tamblin is a privately held software company that provides applications and tool kits that will enhance Alcatel-Lucent's solution for enabling IPTV users to easily find, connect and interact with brands and entertainment they care about. Financial terms were not disclosed.
As the traction of IPTV services continues to take hold in all regions, service providers are looking for ways to differentiate their service packages, add revenue generating applications, increase the stickiness of the services and get more value out of their IP based network infrastructure.
Service providers can use Alcatel-Lucent's interactive TV applications, now enhanced by the Tamblin software with their existing IPTV middleware to offer their subscribers a unique TV experience that lets them interact with their favourite brands and entertainment services.
The Tamblin solutions have been recognized for the ease with which brands and broadcasters can develop interactive TV advertising campaigns and track usage. Broadcasters can create one campaign that runs across multiple operators.
"Interactivity is doubly attractive to brands and advertisers because it is based on an action of some kind that can provide a metric on which to measure advertising", as Eden Zoller and Vincent Poulbere, Principal Analysts at Ovum, wrote in their recent report "Interactive Mobile Services".
Tamblin's 13 person staff will join Alcatel-Lucent's convergence business activities within its multimedia and payment team.
''The experienced and talented team at Tamblin have developed a powerful set of applications and tools that are being used by clients such as the BBC, BskyB, ITV, Channel Five and Central Office of Information,. We look forward to leveraging their expertise and integrating them into a wider team dedicated to identifying ways to help IPTV service providers deliver a unique, interactive TV experience for their subscribers'', said Marc Rouanne, President of Alcatel-Lucent's convergence business activities.
''We are delighted to join Alcatel-Lucent,'' said Stuart Waite, CEO of Tamblin. '' We have the opportunity to bring our media and broadcast clients together with the outstanding Alcatel-Lucent IPTV operator customers to deliver leading interactive TV services to the market.''
Alcatel-Lucent provides solutions that enable service providers, enterprises and governments worldwide, to deliver voice, data and video communication services to end-users. As a leader in fixed, mobile and converged broadband networking, IP technologies, applications, and services, Alcatel-Lucent offers the end-to-end solutions that enable compelling communications services for people at home, at work and on the move. With operations in more than 130 countries, Alcatel-Lucent is a local partner with global reach. The company has the most experienced global services team in the industry, and one of the largest research, technology and innovation organizations in the telecommunications industry. Alcatel-Lucent achieved adjusted proforma revenues of Euro 18.3 billion in 2006 and is incorporated in France, with executive offices located in Paris.
Cavendish contact for further information:
[Raymond Fagan], Director