Alston Elliot Limited / Inflexion Private Equity
Cavendish Corporate Finance, the specialist sell-side M&A firm, has advised the shareholders of Alston Elliot, a leading provider of television sports graphics and data solutions, on its sale to Inflexion Private Equity, one of the UK’s leading mid-market private equity firms.
Alston Elliot (AE) was founded in 1992 and is globally recognised as one of the world’s leading providers of television sports graphics and data solutions to broadcasters and governing bodies. Its head office is located in the UK with thriving subsidiary companies in South Africa, India and Australia. AE is the current, official graphics supplier to Rugby World Cup, all ICC cricket events, BCCI’s international and domestic cricket, including the IPL, the Ashes, the Big Bash and Europe’s premier international rugby tournament, the Natwest 6 Nations. It also has long standing working relationships with many of the world’s most eminent broadcasters including Sky, BT, BBC, ITV, Fox, SuperSport, Star TV and Channel Nine.
Sport is widely considered to be the last live TV event as many other programmes have moved to catch-up streaming services, and this makes it uniquely appealing to broadcasters and advertisers. As a result, broadcasters are competing fiercely for rights over prime sports content. Additionally they are broadening coverage in women’s sport, “lower league” exposure and new activities to fill the expanding airtime, much of which requires the support of Alston Elliot’s services to enhance the action.
Cavendish Corporate Finance, which advised the shareholders of Alston Elliot, has an extensive track record in advising companies in the sports technology sector within its media and technology practice. High-profile deals include advising on the sales of Hawk-Eye to Sony, OptaSports to Perform Group and the management buyout of Amayse.
The Cavendish team was led by Andrew Jeffs, Partner, Business Services.
Andrew Jeffs, Partner at Cavendish, commented:
“We are delighted to have advised Alston Elliot shareholders on this very successful transaction, which highlights Cavendish’s expertise in media and technology. Alston Elliot has a 25-year track record of successful delivery of broadcast graphics on live coverage of some of the world’s most high profile sporting events. It is the undisputed leader in cricket and rugby, with multi-year contracts with the rights holders for the World Cups in each sport. Inflexion Private Equity is best placed to support Alston Elliot’s team in the next chapter of the story.”
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