Datassential / Spectrum Equity
Datassential, the leading provider of data, intelligence and market research to the foodservice industry, has received a significant growth investment from Spectrum Equity, a leading growth equity firm investing in the information economy.
Datassential, headquartered in Chicago and with offices in Los Angeles, is a leading provider of information and analysis to the food industry. The company provides a suite of subscription-based solutions and market research that help the food industry make and sell better products, including menu trends, consumer rating scores, LTO updates (limited time offer), trend analysis, food reports and sales tools. Clients utilize Datassential to inform their strategies for platform development, line extensions, customer acquisition, relationship management, equity measurement, positioning development and customer loyalty. The company’s SaaS platform is sold on a subscription basis to more than 200 foodservice companies. Datassential is in the early stages of leveraging its capabilities to enter the CPG and alcohol markets. It recently launched a new product with significant growth potential, a personalized food recommendation tool called Haiku.
Spectrum Equity is a leading growth equity firm providing capital and strategic support to innovative Internet, software and information services companies. For 25 years, the firm has partnered with high growth companies across the information economy. Spectrum Equity is currently investing the firm’s eighth fund with US$1.25 billion in capital.
Oaklins’ team in Los Angeles advised the seller in this transaction.
We made absolutely the right choice in appointing Cavendish. Michael Jewell and the team were instrumental in getting us the deal we wanted. I would have no hesitation in recommending them to anyone thinking about a sales process.
Cavendish introduced us to GE and managed the negotiation and coordinated the transaction due diligence. Their involvement was instrumental to the deal being successful.
When looking for an advisor we decided we wanted someone who had specific experience in negotiating within the Private Equity space. It requires some additional skills to those needed in a trade sale and we were lucky to have found in Cavendish, a company that was able to help us.
This marks a significant opportunity for our partners, customers and people as we become part of the global Kyocera family and continue the journey we started back in 1988. When looking for an advisor we wanted someone with an international network and experience of working with buyers both here and overseas. Cavendish had the expertise to facilitate the transaction and the support they provided was invaluable.
The Cavendish team, led by Nick Jones, did an excellent job managing the process and ensuring the smooth closing of the transaction in a timely manner. They were always professional and aligned with our shareholder goals – many thanks to the whole team.
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