Parsley Box

finnCap Capital Markets is delighted to advise Parsley Box Group Plc on a fundraising of up to £7m, comprising equity fundraising of £5.9m and an open offer to raise up to £1.1m.

Parsley Box is a direct-to-consumer provider of ready meals focused on the Baby Boomer+ demographic, and the proceeds of the Fundraising will be used to target new customer acquisition, develop a tailored online customer journey and community focused membership program, new product development for food, food + and beyond food strategy, as well as strengthening the balance sheet and general working capital to support a 4-year-old scale up business.

Matt Goode, Head of Consumer, finnCap Capital Markets, commented: “In the current challenging equity markets it takes a lot of tenacity and hard work to successfully complete fundraising transactions and we are delighted to have helped Parsley Box raise the new funds required to execute its strategy. This is one of a number of fundraising transactions that the finnCap Consumer team has completed over the last 12 months in an ever changing consumer environment.”