Taptica International Ltd

finnCap has advised Taptica International Ltd (“Taptica”, AIM: TAP), a global leader in advertising technologies for performance-based mobile marketing and brand advertising,on its proposed merger with RhythmOne Plc (“RhythmOne”, AIM: RTHM) by way of a recommended offer by Taptica to acquire the entire issued and to be issued ordinary share capital of RhythmOne under the UK Takeover Code, in a deal worth £135m. The combination of the two businesses is expected to create one of the leading video advertising companies in the US, delivering significant economies of scale, customer base and supply chains to compete with the industry leaders.