Cavendish is pleased to announce that it has acted as the exclusive financial advisor to Workbooks, a leading CRM SaaS platform for the mid-market, on its £16.6 million investment from BGF.

Headquartered in Reading, Workbooks provides a feature-rich, cloud-based CRM platform designed for mid-market organisations. Founded by John Cheney, the business has established itself as a high-engagement, flexible alternative to global CRM giants, offering an integrated suite that encompasses marketing, sales, customer service, and finance operations for customers across the UK and US.

Cavendish managed a highly targeted and competitive process, leveraging deep sector insights to engage with a select group of international strategic trade buyers and leading private equity investors. BGF emerged as the preferred partner due to its alignment with management’s long-term goals and growth ambitions.

The investment will enable Workbooks to further accelerate product development – specifically deepening workflow integration across sales, operations, and finance – and to support the company’s rapidly growing footprint in the US.

Robbie Wirdnam, Director at Cavendish, commented:

“We are delighted to have advised John and the Workbooks team on this significant investment. Workbooks has built a world-class SaaS platform that is uniquely positioned to capture the mid-market CRM space. Following a robust process that saw strong interest from trade and PE, the team have found a partner in BGF that shares their long-term vision for innovation and growth.”

The transaction further reinforces Cavendish’s position as a leading advisor in the technology sector, adds another deal in the CRM space, following the sale of sales-i to SugarCRM, and marks Cavendish’s 10^th software transaction in the last 12 months.