Savor the benefits of healthy beverages

Oct 28th 2019 Author:

Jonathan Buxton

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The global healthy beverages market has doubled in size over the last 15 years due to wellness trends, with strong growth expected to continue. Oaklins’ specialist Paolo Russo examines how fast-shifting consumer preferences have forced companies to innovate and introduce products with new features that blur traditional boundaries and generate cross-category competition. We break down these categories to look at how beverages are evolving in response to changing consumer demands.